Big Tech's AI agents pose risks for businesses - University of Auckland

Big Tech wants you to think their AI agents are built for you. They're not. A University of Auckland study just confirmed what you probably already sense: when Meta's AI agent handles your customer

Big Tech wants you to think their AI agents are built for you.

They're not.


A University of Auckland study just confirmed what you probably already sense: when Meta's AI agent handles your customer conversations, it's designed to route those exchanges through Meta's commercial pathway. Not yours.

You're not the customer. You're the product.


This matters because most AI tools being sold to business owners right now follow the same logic. The platform wins. You get crumbs dressed up as features.

It's why that $200/month tool sits unused. It wasn't built around your workflow. It was built around their business model.


Here's the shift worth making: before you evaluate any AI tool, ask one question — who does this tool actually serve when it's working perfectly?

If the answer involves the vendor capturing your customer data, your conversations, or your commercial relationships, walk away.


The AI tools that deliver real ROI for small business owners are the quiet ones. Narrow purpose. Clear function. No agenda beyond the job you hired them for.

Start there. One tool. One problem. Thirty days. That's your first win.


What's the biggest red flag you've experienced when evaluating AI tools — or buying one that turned out to serve the vendor more than you?

#AIStrategy #SmallBusiness #BusinessGrowth #AITools

Original Source

For Meta, its agent can convert those exchanges into a more fully automated commercial pathway. Who really wins? For small businesses, the benefits ...