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AI companies are spending more on selling you their tools than on making them actually work. That's the quiet story behind the latest earnings reports from AI vendors — costs surging while results st

AI companies are spending more on selling you their tools than on making them actually work.

That's the quiet story behind the latest earnings reports from AI vendors — costs surging while results stay flat.

Sound familiar?

You're not alone in buying the pitch and living with the gap. That $200/month tool collecting dust isn't a reflection of your intelligence. It's a reflection of how these companies prioritize sales over your success.

Here's the insight worth keeping: when an AI company's selling costs grow faster than their results, they're solving their revenue problem — not yours. The vendors winning long-term are the ones charging only when you actually get value. That model exists. It's just not the loudest one in your inbox.

This changes how you evaluate your next AI decision. Ask one question before signing anything: "Do I pay when it works, or do I pay regardless?" That single filter eliminates most of the noise.

You don't need to learn the tech. You need to stop rewarding vendors who get paid whether you succeed or not.

One right question beats ten hours of research.

What's the AI tool you bought that never got used — and what did the sales pitch promise you it would do?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

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