A billionaire just said AI is "underhyped." You probably rolled your eyes. Same. When you're sitting on a $200/month subscription your team ignores, the last thing you need is someone telling you A
A billionaire just said AI is "underhyped."
You probably rolled your eyes. Same.
When you're sitting on a $200/month subscription your team ignores, the last thing you need is someone telling you AI is actually bigger than you think. That feels like the same hype that got you here.
You're not tech-stupid. You made a reasonable bet and it didn't pay off. That's not failure — that's how buying decisions work when vendors oversell and disappear.
Here's what Doerr is actually saying beneath the headline: AI isn't hype because it's flashy. It's hype because most businesses haven't found their specific use case yet. The ones winning aren't buying more tools — they're finding one painful, repetitive task and automating just that.
That shift in framing matters. You don't need a strategy. You need a single problem worth solving.
Pick the task someone on your team does every week that they hate and takes longer than two hours. Customer follow-up emails. Proposal drafts. Meeting notes. Start there.
One working solution beats a dozen unused logins every time.
What's the one repetitive task in your business that still isn't automated — and what's stopped you from fixing it?
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