Blackstone, Brookfield Are Betting On Custom AI — And Proptech Could Pay The Price

You bought the AI tool. Nobody used it. $200/month just quietly evaporating. You're not alone — and you're not the problem. Here's what Blackstone and Brookfield just made very clear: the biggest pl

You bought the AI tool. Nobody used it. $200/month just quietly evaporating.

You're not alone — and you're not the problem.

Here's what Blackstone and Brookfield just made very clear: the biggest players in real estate are abandoning off-the-shelf AI tools entirely. They're building custom solutions directly with OpenAI and Anthropic. Not because they love complexity. Because generic AI gave them generic results.

That's actually good news for you.

It means the plug-and-play tools weren't failing because you implemented them wrong. They were failing because they weren't built for anyone specific. The game is shifting toward AI that fits your actual business — your data, your process, your team.

You don't need to do what Blackstone did. But you can borrow the thinking.

Before your next AI purchase, ask one question: "Does this tool solve a specific problem I already know I have?" Not a problem someone convinced you that you have. One you feel every single week.

That single filter will save you more than the next three tools you almost bought.

What's the one business problem you'd want AI to solve first — if you knew it would actually work?

#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation

Original Source

... solutions to provide unique information as these AI-first enterprise solutions get more sophisticated. “It's like saying, 'I'm going to outpace ...