Brand growth, AI personalisation, SMEs: 5 interesting stats to start your week

75% of consumers say they want personalised experiences. But most business owners I talk to can't even get their team to log into the AI tool they're already paying for. There's a gap between what th

75% of consumers say they want personalised experiences. But most business owners I talk to can't even get their team to log into the AI tool they're already paying for.

There's a gap between what the research says and what's actually happening on the ground in small businesses. And it's not your fault.

You bought the tool. The consultant talked a big game. Then nothing changed — except your monthly bill.

Here's what that stat actually means for you. Personalisation isn't a technology problem. It's a customer communication problem. AI just automates what you already know about your best customers.

Most SMEs already have that knowledge sitting in their inbox, their CRM, or their sales team's heads. The opportunity isn't buying something new. It's using what you have, smarter.

One practical move this week: Pull the last 20 customer emails you personally wrote. Look for patterns in language, questions, and objections. That's your personalisation playbook — and it's exactly what you'd train a basic AI tool to replicate at scale.

No new software required to start. Just clarity on what's already working.

What's the one AI tool you've paid for that your team quietly stopped using — and why do you think it failed?

#AIForBusiness #SmallBusiness #AIStrategy #BusinessGrowth

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Three quarters (75%) of consumers say AI-driven personalisation is ... AI in Marketing · Budgeting · Careers & Salaries · Marketing Effectiveness ...