Brokerages Are Racing To Adopt AI. Costs And Headaches Are On The Rise - Bisnow

Even the biggest real estate brokerages in the world are struggling with AI adoption. Costs are rising. Headaches are multiplying. And most of their employees still aren't using the tools. If that so

Even the biggest real estate brokerages in the world are struggling with AI adoption. Costs are rising. Headaches are multiplying. And most of their employees still aren't using the tools.

If that sounds familiar, it should.

You're not behind because you're not smart enough. You're behind because you followed the same playbook everyone else did — buy the tool, announce the rollout, watch it collect dust. That $200/month subscription isn't a failure. It's a very common data point.

Here's what the big firms are learning the hard way: AI adoption fails when you solve for "having AI" instead of solving for one specific problem. Cushman, JLL, CBRE — they're dealing with the exact same disconnect at massive scale. The tool exists. The workflow change doesn't.

The fix isn't another tool. It's a different starting question.

Instead of asking "what AI should we buy," ask "what is the one task my team repeats every single week that eats time and produces frustration?" Start there. One problem. One test. Thirty days. That's how you get your first real win — without touching what already works.

What's the task in your business you'd most want to hand off first?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

As firms race to weave AI into their operations, some have integrated new software into the day-to-day work of thousands of employees. But many have ...