The smartest people in the room are asking for help understanding AI.
A Boston University professor just won a Carnegie Fellowship studying exactly that — how to integrate AI into communication strat
The smartest people in the room are asking for help understanding AI.
A Boston University professor just won a Carnegie Fellowship studying exactly that — how to integrate AI into communication strategy without losing what already works.
That hit me differently.
Because you're not struggling with AI because you're behind. You're struggling because the people selling AI solutions rarely stop to understand your business first.
The fellowship research focuses on something most consultants skip: strategic fit before implementation.
Not "here's a tool, figure it out." But "what does your business actually communicate, and where does AI make that sharper — not louder."
That's the difference between the $200/month tool collecting dust and the one your team actually opens every morning.
Here's one thing you can do this week: Write down the single most repetitive communication task your team does. Customer follow-ups, proposals, social posts — pick one.
That task is your first AI pilot. One problem. One tool. Thirty days. Measure it.
No ripping anything apart. No consultants. Just proof it works for you.
What's the one AI tool you bought that your team quietly stopped using — and what do you think went wrong?
