Building competitive strategic moats with AI | McKinsey
PushButton AI Team ·
Building competitive strategic moats with AI | McKinsey
You don't have an AI problem. You have a sequencing problem.
McKinsey just published research on how companies build lasting competitive advantages with AI. The finding that stopped me: the gap isn't
You don't have an AI problem. You have a sequencing problem.
McKinsey just published research on how companies build lasting competitive advantages with AI. The finding that stopped me: the gap isn't who spends most on AI tools. It's who integrates AI into one existing workflow first, proves it works, then builds from there.
Sound familiar? You bought the tool. Nobody used it. $200/month quietly disappeared.
That's not a team failure. That's what happens when a tool gets dropped into a business without a specific problem attached to it.
Here's the shift worth making: stop asking "what AI tool should I buy?" Start asking "what is the one task my team repeats every week that eats time and produces inconsistent results?" That single question points directly to your first real AI win.
You don't need to rebuild anything. You don't need a six-month project. You need one clearly scoped problem, matched to one tool, with a measurable result you can check in 30 days.
That's how moats actually get built. One brick at a time.
What's the repetitive task in your business that you keep meaning to fix but never quite get to?
