Cannes Lions: AI, IRL Experiences, Ranch Dressing: Leaders Talk Trends - Variety

The biggest brands at Cannes Lions just admitted something your AI consultant never will: AI works best when it enhances what's already working — not when it replaces it. You bought the tool. Nobody

The biggest brands at Cannes Lions just admitted something your AI consultant never will: AI works best when it enhances what's already working — not when it replaces it.

You bought the tool. Nobody used it. That $200/month just quietly disappeared. You're not alone, and you're not tech-stupid. You picked something that wasn't designed around how your business actually runs.

Here's what the C-suite leaders at Cannes quietly confirmed: the companies winning with AI right now aren't the ones who overhauled everything. They're the ones who identified one repetitive, time-draining task and let AI handle exactly that.

Think about where your team does the same thing over and over — writing first drafts, sorting leads, answering the same customer questions. That's your entry point. Not a platform. Not a transformation. One task.

The ROI shows up fast when the scope stays small. Thirty days, one workflow, one measurable result. That's how trust in AI gets built inside a business.

Pick the most complained-about repetitive task on your team's plate. Start there.

What's the AI tool your business bought that nobody actually ended up using — and what were you hoping it would solve?

#AIForBusiness #SmallBusinessGrowth #AIStrategy #BusinessLeadership

Original Source

Taylor Montgomery, Todd Kaplan and Elsa Keslassy at Variety in the C-Suite in. Vianney Tisseau. From AI insights to IRL experiential marketing, the ...