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Cannes Lions pre-brief—indie agencies rise, creators surge, AI gets serious - Ad Age
PushButton AI Team ·
The biggest AI players just shifted their focus to small businesses. Not enterprise. Not Fortune 500. You. OpenAI and Anthropic are now actively investing in smaller agencies and small businesses. T
The biggest AI players just shifted their focus to small businesses.
Not enterprise. Not Fortune 500. You.
OpenAI and Anthropic are now actively investing in smaller agencies and small businesses. That's not hype — that's a strategic pivot. Which means better tools, better support, and lower entry points are coming your way.
But here's what nobody tells you: the businesses winning with AI right now didn't start big. They started with one quiet problem nobody wanted to deal with — writing first drafts, summarizing reports, answering repetitive customer questions. One boring use case. Real time saved. Proof in hand.
The "nobody uses it" trap isn't your fault. It happens when a tool gets bought before a problem gets chosen.
This week, write down the one task your team complains about most. Not the biggest problem — the most annoying one. That's your starting point. Not a platform. Not a strategy. A single task you'd love to hand off.
That's where your first AI win lives.
What's the task your team would celebrate never doing again?
#AIForBusiness #SmallBusiness #BusinessStrategy #AIImplementation
Original Source
And AI companies, including OpenAI and Anthropic, along with ... They're investing more in small agencies and small businesses. I think ...