Canva finds consumers want useful AI ads, but value human input - Marketing Tech News

You bought the AI tool. Your team didn't touch it. Now it sits there costing $200 a month while the hype keeps getting louder.

You're not behind because you're tech-stupid. You're behind because nobody told you what customers actually want from AI.

Canva just surveyed consumers and found something important: 58% don't want AI predicting what they'll buy. But they do want AI that's genuinely useful — faster, cleaner, more relevant communication. The distinction matters.

This tells you exactly where AI earns its keep in marketing. Not in creepy personalisation that guesses at people's behaviour. In production speed — getting decent ads out faster, testing more versions, cutting the time between idea and execution.

That's a real, measurable win. No new systems. No firing anyone. Just your existing marketing process, moving quicker.

Here's the one thing you can act on this week: pick your slowest marketing task — the one that bottlenecks everything — and ask whether AI could cut that time in half. Start there. One task, one tool, thirty days.

What's the AI tool your business bought that nobody actually uses — and what was the pitch that sold you on it?

#AIForBusiness #SmallBusinessMarketing #AIStrategy #MarketingROI

Original Source

The report also examined AI-driven personalisation. Canva found that 58% of consumers do not want brands using AI to create ads that predict what they ...