Caroline Giegerich: AI won't kill retail media, but it won't spare it either | The Drum
PushButton AI Team ·
Caroline Giegerich: AI won't kill retail media, but it won't spare it either | The Drum
You bought the AI tool. Your team ignored it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's a sequencing problem.
Here's what a recent piece on AI and re
You bought the AI tool. Your team ignored it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's a sequencing problem.
Here's what a recent piece on AI and retail media got right: AI doesn't destroy existing systems overnight. It quietly shifts which parts of those systems still matter. The businesses getting hurt aren't the ones who ignored AI — they're the ones who automated the wrong thing first.
Most owners start with the flashy tool. The smarter move is starting with the single biggest time drain your team complains about every week. That one repetitive task nobody wants to own. That's your entry point.
You don't need a platform overhaul. You need one narrow problem, one focused solution, and proof it works before you spend another dollar.
Pick that one task. Run a 30-day test. Measure the time saved against the cost. That's it. That's how you get your first real AI win — without touching what already works.
The innovation doesn't have to be loud. It just has to be real.
What's the one task on your team's plate right now that AI should probably already be handling?
