Choice Hotels Built AI for the Owner. Who Is Building It for the Guest? - Hospitality Net
PushButton AI Team ·
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest? - Hospitality Net
Most AI tools are built for the company selling them. Not for the people who actually use them.
Choice Hotels just announced six AI-powered solutions for franchise owners. Smart move for their busine
Most AI tools are built for the company selling them. Not for the people who actually use them.
Choice Hotels just announced six AI-powered solutions for franchise owners. Smart move for their business. But a hospitality expert asked the obvious question: where's the guest in all of this?
That question should hit home for you.
If you've paid for an AI tool your team never opened, it's not because your team is resistant to change. It's because the tool was built to impress a buyer, not to solve a daily problem for the person doing the work.
This is the pattern nobody talks about. Enterprise AI gets designed top-down. Features that look good in a demo, not features that save your front-line people 20 minutes a day.
Here's the shift that changes everything.
Before evaluating any AI tool, ask one question: which specific person on my team has which specific daily frustration? Start there. Not with the software. Not with the vendor. With the problem your people actually feel.
That single filter has saved my clients from more bad purchases than any product review ever could.
What's the one repetitive task your team complains about most? Drop it below.
