Chrysalis Holdings backs Moburst with $11.8M investment | PR Week
PushButton AI Team ·
Chrysalis Holdings backs Moburst with $11.8M investment | PR Week
Big investors just dropped $11.8M into an agency specifically to build AI marketing tools.
Not to sell AI. To test it first, then scale what actually works.
That distinction matters more than the do
Big investors just dropped $11.8M into an agency specifically to build AI marketing tools.
Not to sell AI. To test it first, then scale what actually works.
That distinction matters more than the dollar amount.
You've probably already spent money on an AI tool that sounded perfect in the demo and collects dust now. That's not a you problem. That's a "skipped the testing phase" problem. The tool got sold before it got proven.
What the smart money is doing right now is building small testing labs — contained experiments with clear success metrics — before rolling anything out broadly. Not company-wide overhauls. Not six-month implementations. Small, measurable pilots.
That's exactly what you can do without touching your current systems or asking your team to change how they work.
Pick one repetitive task your team does every week. Something that takes two to four hours. Run one AI tool against it for 30 days. Measure time saved. That's your pilot. That's your proof of concept.
One win. Real numbers. Then you decide if it earns a bigger role.
What's one task in your business right now that you'd love to get off your team's plate — and have you tested anything against it yet?
