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CMOs on CMOs: Hippo & Solo Stove - Ad Age

PushButton AI Team ·

The biggest AI mistake isn't buying the wrong tool. It's buying a tool before your team knows why they need it. The CMOs at Hippo Insurance and Solo Stove just said something worth hearing. Their A

The biggest AI mistake isn't buying the wrong tool.

It's buying a tool before your team knows why they need it.


The CMOs at Hippo Insurance and Solo Stove just said something worth hearing. Their AI focus isn't on the software — it's on building an "AI native" workforce. People who reach for AI first, the same way your team reaches for email or spreadsheets today.

That's a completely different frame than what most consultants sell you.

You don't need a $30K platform. You need three people on your team using one free or low-cost AI tool consistently for 30 days. That's how "AI native" actually starts — quietly, practically, without blowing up what already works.


Here's your one action this week: pick your most repetitive internal task. A report, a summary, a draft. Have one person try handling it with ChatGPT for two weeks. Time it before and after. That's your ROI proof — no vendor, no consultant, no guesswork.

Small proof beats big promises every time.


What's the one task in your business you'd love to get off someone's plate this month?

#AIstrategy #SmallBusiness #BusinessLeadership #AIImplementation

Original Source

Integrating AI and creating an 'AI native' workforce ... Andrea:​ One of the primary things we focus on is the integration of AI and creating an AI- ...