CMOs raid budgets to fund AI drive but hit maturity gap - Decision Marketing
PushButton AI Team ·
CMOs raid budgets to fund AI drive but hit maturity gap - Decision Marketing
Your competitors are spending 15% of their marketing budget on AI.
Most of them can't tell you what it's actually doing for them.
That's not a flex. That's a warning.
New research shows CMOs are po
Your competitors are spending 15% of their marketing budget on AI.
Most of them can't tell you what it's actually doing for them.
That's not a flex. That's a warning.
New research shows CMOs are pouring money into AI tools while openly admitting they lack the skills to use them properly. Sound familiar? You bought the tool. The team ignored it. The subscription renews anyway.
Here's what the data is really telling you: spending more isn't the problem to solve. Knowing what to measure is.
The businesses seeing real returns from AI aren't the ones with the biggest budgets. They're the ones who picked one specific problem, applied one tool to it, and tracked one clear result. That's it.
The maturity gap the research describes isn't about technology. It's about having a decision-making process before you open your wallet.
Before your next AI conversation, write down three sentences: what problem costs you the most time right now, what a win looks like in 30 days, and how you'll know it worked. That's your filter. Every tool either passes or fails it.
No ripping systems apart. No coding. No consultants who disappear.
What's the one business problem you'd most want AI to solve if you knew it would actually work?
