Cody Wymore says AI's biggest problem in advertising is still infrastructure | The Drum
PushButton AI Team ·
Cody Wymore says AI's biggest problem in advertising is still infrastructure | The Drum
The AI tool is sitting there. Nobody's using it. And somehow that feels like your fault.
It's not. The dirty little secret even industry insiders are finally admitting: AI's biggest problem isn't the
The AI tool is sitting there. Nobody's using it. And somehow that feels like your fault.
It's not. The dirty little secret even industry insiders are finally admitting: AI's biggest problem isn't the technology. It's that the infrastructure — the setup, the workflow fit, the team adoption — never gets addressed. You get sold the engine. Nobody installs it.
That's why so many smart business owners end up with expensive software and zero results. The tool wasn't wrong. The implementation was skipped entirely.
Here's what changes everything: AI only delivers ROI when it connects to a process your team already does every day. Not a new process. An existing one.
Pick one repetitive task your team complains about weekly — drafting responses, summarizing reports, creating first drafts of anything. Find the simplest AI tool that handles just that task. Run it for 30 days and measure time saved. That's your first win. That's how proof gets built.
No ripping out systems. No retraining your whole team. Just one small problem, solved visibly, with a number attached to it.
What's the one task in your business that eats the most time for the least reward? Drop it below — let's figure out if AI actually fits there.
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