PushButton AI Team ·
You bought the AI ad tool because the sales deck looked impressive. Then nothing. No results. Just another invoice. You're not alone — and you're not bad at business. The AI marketing space has been
You bought the AI ad tool because the sales deck looked impressive.
Then nothing. No results. Just another invoice.
You're not alone — and you're not bad at business. The AI marketing space has been littered with overpromised tools that quietly drained budgets while delivering exactly zero measurable lift.
The FTC just settled charges against marketing firms that were outright deceiving small business owners about what their "AI-powered" ad targeting actually did. These weren't fringe players. They were credible-looking companies making confident claims.
This is the part the gurus skip: a lot of what's sold as AI is just a buzzword slapped on old software. The technology isn't always the problem. The honesty about what it actually does — that's the problem.
Which means your job before buying anything is simple: ask for proof, not promises. Real case studies. Specific numbers. A trial period with defined success metrics. If a vendor can't answer those questions clearly, that's your answer.
One question before you skip to the next post — have you ever paid for an AI tool that your team quietly stopped using within 90 days? What killed it?
#AIForBusiness #SmallBusinessOwner #AIStrategy #MarketingROI
CONSUMER PROTECTION NEWS: Marketing firms settle FTC charges of deceiving customers of AI-powered ad targeting services ... small business advertising ...