Could AI spark human creativity? Cannes Lions makes an argument for it. | The Current

You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever. That's not a you problem. That's a very common outcome when tools get sold before the right use case

You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever.

That's not a you problem. That's a very common outcome when tools get sold before the right use case gets identified.

Here's something worth knowing. The biggest marketing minds at Cannes Lions this year weren't debating whether to use AI. They were figuring out where AI actually helps humans do better work — not replace the work entirely.

That distinction matters for you. AI doesn't replace your team's judgment or your business instincts. It removes the repetitive friction that slows both down. Draft emails faster. Summarize customer feedback. Generate a first-pass proposal in minutes instead of hours.

The companies winning with AI right now started with one boring, time-consuming task. Not a transformation. Just one task.

Pick the thing your team does repeatedly that feels like a waste of smart people's time. That's your starting point. One tool, one task, thirty days to see if it saves real hours.

No new systems. No learning to code. No consultants promising miracles and disappearing.

What's one repetitive task in your business that eats time every single week — and what stopped you from trying to fix it?

#AIStrategy #SmallBusiness #BusinessGrowth #Leadership

Original Source

... marketers had AI on their minds. ... But it's also tough for CMOs refuse the call of data-driven technology in an AI-powered sector, after all.