technology
PushButton AI Team ·
Nobody talks about what AI actually costs to run. You're seeing tools marketed as "plug and play." Meanwhile, the companies building AI infrastructure are spending billions just to keep the servers c
Nobody talks about what AI actually costs to run.
You're seeing tools marketed as "plug and play." Meanwhile, the companies building AI infrastructure are spending billions just to keep the servers cool. A $11 billion cooling market by 2035 — just for the hardware that runs these tools.
That's not a scare tactic. It's context.
When a vendor promises you cheap, effortless AI, they're not lying about their product. They're just not telling you what sits behind it. The real cost gets baked into pricing changes, outages, and performance drops you'll feel months later.
This is why "just buy this tool" advice keeps failing you. The people selling are disconnected from the people building. And you're the one holding the subscription nobody uses.
Here's the practical takeaway: before your next AI purchase, ask the vendor one question — "What happens to our data and performance when you scale or hit capacity limits?" Their answer tells you everything about whether they've thought past the sale.
You don't need to understand data centers. You just need to ask better questions than the last consultant did.
What's the worst piece of AI advice a vendor or consultant gave you that turned out to be completely wrong?
#AIForBusiness #SmallBusinessGrowth #AIStrategy #BusinessLeadership
The data center chillers market is driven by rising heat loads from AI and high-performance computing and the rapid expansion of hyperscale and cloud ...
