Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

You bought the AI tool. Set up the login. Told the team to "start using it." Three months later, it's a $200/month ghost town. You're not alone in this. Most business owners I talk to have at least o

You bought the AI tool. Set up the login. Told the team to "start using it."
Three months later, it's a $200/month ghost town.

You're not alone in this. Most business owners I talk to have at least one dead AI subscription somewhere in their stack. It doesn't mean you picked wrong. It means nobody told you what problem to solve first.

Here's what caught my attention this week. Databricks just entered marketing technology with something called an "Agentic CDP." Translation: a system that connects your customer data and lets AI act on it automatically. Big companies like HP are betting their future customer relationships on this approach.

What that tells me is the shift happening right now isn't about buying smarter AI tools. It's about connecting the data you already have so AI can actually do something useful with it.

You don't need a new platform. You need clarity on where your existing customer data lives and what decisions it could be automating for you today.

Start there. One data source. One repeated decision. One measurable result.

That's your first real AI win — not a six-figure overhaul.

What's the one business decision you make repeatedly that you wish someone else could handle?

#AIStrategy #BusinessGrowth #SmallBusiness #AIForBusiness

Original Source

Kumar Ram, Global Head of Marketing Technology and AI Enablement, HP, stated they believe the future of AI-driven customer engagement depends on ...