technology
PushButton AI Team ·
Even the big agencies are figuring this out the hard way. Dentsu just launched a dedicated AI enablement team — not to sell more AI, but to actually integrate it into how their people work day to day
Even the big agencies are figuring this out the hard way.
Dentsu just launched a dedicated AI enablement team — not to sell more AI, but to actually integrate it into how their people work day to day. That distinction matters.
You've probably already bought the tool that nobody uses. The $200/month sitting idle because your team doesn't know how it fits their actual job. That's not a people problem. That's an integration problem.
Here's what the big players are learning that the gurus won't tell you: AI only sticks when it's built around existing workflows, not dropped on top of them. Dentsu isn't replacing their creatives or rebuilding their systems. They're identifying where AI removes friction in work that's already happening.
That's your model too.
Pick one repetitive task your team does every week. One. Then find one tool that handles just that task. Run it for 30 days and measure the time saved. That's your first win — and it costs almost nothing to test.
No consultants. No ripping apart what works. No coding.
What's the one task in your business right now that eats the most time and delivers the least value?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
... integration of AI, data and technology across the agency's creative, media and customer experience offering. Rachel Anderson-McCormack, group ...
