DesignRush Podcast Features Location3's Andrew Beckman on AI Search and Franchise Marketing

Your competitors aren't winning with AI because they found a better tool. They're winning because they finally stopped trying to do everything at once. You bought the tool. Nobody used it. $200/month

Your competitors aren't winning with AI because they found a better tool. They're winning because they finally stopped trying to do everything at once.

You bought the tool. Nobody used it. $200/month quietly disappeared. That's not a you problem — that's what happens when AI gets sold as a solution before anyone defines the actual problem it's supposed to solve.

Here's what Andrew Beckman at Location3 gets right about AI and marketing: the businesses seeing real results aren't using AI everywhere. They're using it in one specific place where the time drain is predictable and the output is measurable.

For franchise and multi-location businesses, that often starts with local search content — the repetitive, location-by-location work that eats hours every week. AI handles the repetition. Your team handles the judgment calls. Nobody gets replaced. Nothing blows up.

That's the model worth copying. One workflow. One measurable time savings. Thirty days to prove it works before you touch anything else.

Pick the task your team complains about most. That's your starting point — not a platform, not a strategy overhaul, just one annoying bottleneck.

What's the one repetitive task in your business you'd eliminate tomorrow if you could?

#AIStrategy #BusinessGrowth #SmallBusiness #AIForBusiness

Original Source

Andrew Beckman is the Founder and Chairman of Location3, a Denver-based digital marketing agency serving franchise systems and multi-location brands.