Dick's Sporting Goods just added AI coaches to their mobile app. And most business owners read that and think "great, another thing I'm behind on." You're not behind. You're just being sold the wrong
Dick's Sporting Goods just added AI coaches to their mobile app. And most business owners read that and think "great, another thing I'm behind on."
You're not behind. You're just being sold the wrong starting point.
If you've ever paid for an AI tool your team quietly stopped using, you're not alone. That's not a failure of judgment. That's what happens when the solution comes before the problem.
Here's what Dick's actually got right: they didn't buy AI and hope it helped. They identified one specific customer frustration — people not knowing which gear to buy — and built a narrow solution around that single problem.
That's the whole secret the gurus skip. Not "implement AI." Pick one customer friction point. One. Then ask if AI can reduce it.
You don't need to rebuild anything. You don't need a consultant on retainer. You need to name the one thing that slows your customers down or costs your team repeat effort every week.
Start there. One problem. One tool. Thirty days to prove it works.
What's the one repetitive task in your business that you've just accepted as "the cost of doing business" — that might actually be the right place to start?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
One initiative is AI-powered “digital coaches” on the Dick's mobile app. ... Marketing, e-Commerce and Athlete Experience Officer, Dick's, in a ...
