Earning a Marketing Degree in the Age of AI: a Conversation with Alexander J. Buoye, Ph.D.

Everyone's telling you to "embrace AI" in your marketing. But nobody's showing you where to actually start. You're not alone. You bought the tool. Nobody used it. $200/month quietly disappeared, and

Everyone's telling you to "embrace AI" in your marketing. But nobody's showing you where to actually start.

You're not alone. You bought the tool. Nobody used it. $200/month quietly disappeared, and now "AI strategy" feels like a trap set by people who don't run real businesses.

Here's what a marketing professor with decades of predictive modeling experience quietly confirmed: AI works best when it's layered onto what you already know about your customers — not dropped in as a replacement for everything.

The businesses winning with AI aren't rebuilding from scratch. They're using existing customer data they already have — purchase history, repeat patterns, drop-off points — and letting AI surface what was always there but too buried to act on.

That's the real first win. Not a flashy tool. Pattern recognition on problems you already knew existed.

One action you can take this week: Pull your last 90 days of customer data and identify your single highest-value customer segment. That one insight becomes the foundation for your first AI implementation — measurable, low-risk, and already tied to revenue you understand.

No new systems. No coding. No consultants disappearing with your money.

What's the one AI tool you bought that your team never actually adopted — and what got in the way?

#AIForBusiness #MarketingStrategy #SmallBusinessGrowth #AIImplementation

Original Source

I've been teaching a version of this course for several years, and it's based on the predictive modeling techniques I learned during my career in ...