technology
PushButton AI Team ·
Even big companies get AI wrong on the first try. Etsy tried integrating with ChatGPT. Sales were disappointing. So they scrapped that approach and built something better — a native app that actually
Even big companies get AI wrong on the first try.
Etsy tried integrating with ChatGPT. Sales were disappointing. So they scrapped that approach and built something better — a native app that actually works the way their customers shop.
That's not failure. That's how smart businesses actually move.
You're not behind because you bought an AI tool nobody uses. You're exactly where Etsy was — you tried something, it didn't stick, and now you know more than you did before. That's not tech-stupid. That's just the learning curve every honest operator goes through.
Here's the insight worth taking from Etsy's move: the companies winning with AI aren't the ones who got it right the first time. They're the ones who tested small, measured honestly, and adjusted fast.
You don't need to overhaul anything to do the same.
Pick one repetitive task your team does every week — scheduling, summarizing, responding to common customer questions. Test one tool on just that task for 30 days. Measure the time saved. That's your first real AI win, and it costs almost nothing to find out.
What's a tool you paid for that your team quietly stopped using — and what do you think actually killed adoption?
#AIForBusiness #SmallBusinessGrowth #BusinessStrategy #AIImplementation
It was reported that Etsy didn't see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead.
