EXL CEO Rohit Kapoor says AI is expanding its total addressable market - CNBC
PushButton AI Team ·
EXL CEO Rohit Kapoor says AI is expanding its total addressable market - CNBC
Everyone talks about AI growing the market. Nobody tells you which slice of that market actually matters for your business.
You bought the tool. Nobody used it. That $200/month quietly disappeared an
Everyone talks about AI growing the market. Nobody tells you which slice of that market actually matters for your business.
You bought the tool. Nobody used it. That $200/month quietly disappeared and you stopped bringing it up in meetings. That's not a failure of intelligence — that's a failure of fit. The tool wasn't wrong for every business. It was wrong for yours, at that moment, without a clear use case attached to it.
Here's what the EXL CEO said that actually matters for business owners like you: AI isn't replacing what companies do — it's expanding what's possible. That means the opportunity isn't in chasing every new tool. It's in identifying one bottleneck in your operation that costs you time or money every single week.
That's your entry point. One problem. One solution. Measurable in 30 days.
Start here: Write down the three tasks your team repeats most often. Pick the most time-consuming one. That's where your first AI win lives — not in a platform demo, not in a consultant's pitch deck.
What's the one repetitive task eating your team's time right now?
