EY report: AI is reshaping consumer products selection, accelerating brand consideration risk
PushButton AI Team ·
EY report: AI is reshaping consumer products selection, accelerating brand consideration risk
Your competitors aren't winning with AI because they bought better tools. They're winning because they stopped optimizing what they already do and started finding what they were missing.
EY just rele
Your competitors aren't winning with AI because they bought better tools. They're winning because they stopped optimizing what they already do and started finding what they were missing.
EY just released research showing most companies use AI to do existing things faster. That's fine. But the businesses pulling ahead are using AI to find opportunities they couldn't see before — customers at risk, demand shifts, gaps in their market.
Here's what that means practically: you don't need to overhaul anything. You need one question answered better than you're answering it today.
Pick the single decision you make every week that costs you the most when you get it wrong. Pricing. Inventory. Which customers to call. That's your starting point — not a platform, not a strategy, just one decision.
Most AI projects fail because they start with the tool and work backward. Start with the decision. The right tool becomes obvious.
One focused use case. Thirty days. Measurable result. That's how you build confidence without betting the business on it.
What's the one weekly decision in your business that still feels more like a guess than a call?
