EY Report: AI is Reshaping Consumer Products Selection, Accelerating Brand Consideration Risk
PushButton AI Team ·
EY Report: AI is Reshaping Consumer Products Selection, Accelerating Brand Consideration Risk
Your competitors aren't winning with AI because they bought better tools.
They're winning because they changed one thing — how customers find them.
EY just released research showing AI is reshaping h
Your competitors aren't winning with AI because they bought better tools. They're winning because they changed one thing — how customers find them.
EY just released research showing AI is reshaping how consumers discover and choose products. Not someday. Now. Most business owners see the headline and freeze because it sounds like another massive overhaul nobody has time for.
It isn't.
Here's the real insight: AI-driven discovery means your customers are getting recommendations from algorithms, not just Google searches. If your business information isn't structured for how AI surfaces answers, you're quietly disappearing from the consideration list — even if your product is better.
The fix doesn't require new software, a consultant, or blowing up what works. Start here: update your Google Business Profile and website FAQ to answer the exact questions your best customers ask out loud. That's the language AI recommendation engines pull from first.
One afternoon. No budget. Measurable impact within 30 days when you track how new customers say they found you.
Small move. Real signal. Proof that AI works for your specific business without the $10K bet.
What's the one question your best customers always ask before buying — and is that answer easy to find online right now?
