Fear and loathing in advertising: The old playbook is dead - eMarketer
PushButton AI Team ·
Fear and loathing in advertising: The old playbook is dead - eMarketer
The old advertising playbook is dead. And nobody told you what to replace it with.
If you bought an AI tool last year that your team quietly stopped using, you're not alone. That's not a failure of y
The old advertising playbook is dead. And nobody told you what to replace it with.
If you bought an AI tool last year that your team quietly stopped using, you're not alone. That's not a failure of your business — that's a failure of how AI gets sold to business owners.
Here's what's actually shifting. AI isn't just automating tasks anymore. It's changing how customers discover businesses in the first place. Search is evolving. Buying decisions are being shaped before a customer ever clicks your ad.
This matters for you right now — not in theory. If your competitors figure out how AI influences customer discovery before you do, they own that ground. You don't need to understand the technology. You need to understand the customer behavior it's driving.
The one thing worth doing this week: audit where your customers currently find you. Write it down. That single list tells you exactly where AI-driven discovery could either help or hurt your business — before you spend a dollar on any tool.
No ripping apart what works. No coding. Just clarity.
What's the one area of your business where you've tried AI and it went nowhere? Drop it in the comments — I read every one.
This sponsored article by Gist will explore the rise of AI-driven discovery. · An ode to the late Hunter Thompson. Somewhere around 2018, on the edge ...
