You bought the AI tool. Nobody used it. Now it's a $200/month reminder that something went wrong. That's not on you. That's what happens when software gets sold before it gets explained. Here's what
You bought the AI tool. Nobody used it. Now it's a $200/month reminder that something went wrong.
That's not on you. That's what happens when software gets sold before it gets explained.
Here's what caught my attention this week. A company just raised $17 million to build AI specifically for influencer marketing and social analytics. Not general AI. Not "AI for everything." AI for one specific job.
That's the pattern worth noticing. The tools gaining real traction right now are narrow. They solve one measurable problem for one type of business. That's exactly the opposite of how most AI gets pitched to you.
The vendors promising to "transform your entire operation" are the ones who disappear after the contract is signed. The tools that actually stick are the ones your team can explain in one sentence.
So here's your one action this week. Pick the single most repetitive task your team complains about. Not the biggest problem. The most annoying small one. Then ask whether one specific tool exists just for that. That's how a first win happens.
Not a transformation. A win.
What's one AI tool you paid for that your team never actually adopted — and what do you think went wrong?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
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