Ferrari is using IBM's AI to create F1 superfans - TechCrunch

You bought the AI tool. Nobody used it. $200/month gone.

That's not your fault — and Ferrari just proved why.


IBM and Ferrari are using AI to create F1 superfans. Not by overwhelming fans with data, but by helping them see how the sport personally connects to them.

That one phrase stopped me: "They actually see how it serves them."

Most AI tools fail inside businesses for the exact same reason. The tool was never positioned around what the user actually cares about. It was positioned around what the vendor wanted to sell.


Here's the practical takeaway for you:

Before buying any AI tool, ask one question — does this solve a problem my team complains about every single week? Not a problem someone invented. A real, recurring pain they'd thank you for fixing.

That's it. That's the filter that saves you from the next wasted subscription.


Start there. One problem. One tool. Thirty days to prove it works. No system overhauls. No new hires. Just a measurable win that builds confidence for the next step.


What's the one thing your team repeats as a complaint or time-drain every single week? Drop it below — I'll tell you if AI can actually fix it.


#AIStrategy #BusinessOwners #SmallBusiness #AIImplementation

Original Source

... AI. “They actually see how it serves them,” she said of how AI is used in sports storytelling. The IBM-Ferrari partnership centers on that idea of ...