Figure AI CEO Brett Adcock's Hark Raises $700M, Eyes AI Hardware - Business Insider
PushButton AI Team ·
Figure AI CEO Brett Adcock's Hark Raises $700M, Eyes AI Hardware - Business Insider
The headlines scream "$700M raised for AI hardware." Meanwhile you're still trying to figure out if that $200/month tool was worth it.
Here's the truth nobody says out loud: the companies raising hun
The headlines scream "$700M raised for AI hardware." Meanwhile you're still trying to figure out if that $200/month tool was worth it.
Here's the truth nobody says out loud: the companies raising hundreds of millions are solving problems you don't have yet. Factory robots and humanoid automation are a decade away from your business. You don't need to chase that race.
What's actually happening is a split. The big money is flowing toward physical AI — robots, hardware, manufacturing automation. That's venture capital territory. Your opportunity sits somewhere quieter: software AI that handles repetitive knowledge work your team does every day.
The gap between those two worlds is your advantage. While competitors get distracted by shiny headlines, you can implement something small, specific, and measurable this month. Not a platform overhaul. Not a six-figure commitment. One workflow, one tool, one clear result.
Start here: pick the single most repetitive task your team complains about. Write it down. That's your first AI target. Not a strategy. Not a roadmap. Just that one thing.
That's how the business owners I work with get their first real win — before the hype cycle moves to the next big thing.
What's the one task you'd automate first if you knew it would actually work?
Rya is a senior reporter at Business Insider covering physical AI and robotics. She writes about factory automation, humanoid robots, and the race to ...
