technology
PushButton AI Team ·
Your sales and marketing process isn't broken. But the rules around it just changed. Forrester dropped a report this week calling it the "GTM Singularity" — a fancy way of saying the old playbook for
Your sales and marketing process isn't broken. But the rules around it just changed.
Forrester dropped a report this week calling it the "GTM Singularity" — a fancy way of saying the old playbook for finding and winning customers is being rewritten by AI, right now, whether you opt in or not.
I know that sounds like more hype. You've heard this before.
You bought the tool. Nobody used it. $200 a month gone. The consultant showed up, talked fast, and disappeared. You're not tech-stupid — you've just been sold solutions that never fit your actual business.
Here's what Forrester is actually saying underneath the jargon: AI works best when it augments what your team already does, not replaces it. Your existing sales and customer process is the foundation. AI just makes it faster and more consistent.
That's the part the gurus skip.
One practical move you can make this week: pick one repetitive step in your customer outreach — following up on leads, answering common questions, writing proposals — and test AI on just that step. One task. Measure the time saved in 30 days.
That's your first win. No system overhaul required.
What's the one sales or customer task your team wastes the most time on each week?
#AIForBusiness #SmallBusiness #SalesStrategy #PracticalAI
Forrester urges leaders to adopt a new GTM approach based on these ARC principles: Augmented: As AI agents augment the B2B GTM workforce, leaders will ...
