The biggest AI mistake isn't picking the wrong tool. It's letting AI replace the human connection your customers actually pay for. Fortune 500 marketing leaders just had this exact conversation at
The biggest AI mistake isn't picking the wrong tool.
It's letting AI replace the human connection your customers actually pay for.
Fortune 500 marketing leaders just had this exact conversation at Cannes. Their conclusion? The brands winning with AI aren't the ones automating everything. They're the ones using AI to free up time for more human moments — better conversations, faster follow-up, clearer communication.
Sound familiar? You bought that tool. Your team ignored it. $200/month quietly disappeared. That's not a you problem. That's what happens when AI gets sold as a replacement instead of a support system.
Here's the reframe that changes everything: AI should protect what's working, not disrupt it.
One thing you can do this week — pick one repetitive task your team complains about. Not a core function. A friction point. Draft emails, meeting summaries, intake forms. Test one AI tool on that single task for 30 days. Measure the time saved. That's your first real win.
No ripping anything apart. No coding. No six-month rollout.
What's one task in your business that eats time but adds zero value to your customer?
Drop it below — I'll tell you if there's a tool worth testing.
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... marketing leaders to explore how brands can maintain purpose and human connection in an AI-driven landscape. Featuring Donna Smith, EMEA ...
