technology
Freshfields Advises Moloco on its Investment in AppsFlyer
PushButton AI Team ·
Big investors just poured money into AI-powered ad measurement tools. And you're still not sure which AI tool is actually worth your time. That's not a you problem. That's the industry doing a terrib
Big investors just poured money into AI-powered ad measurement tools. And you're still not sure which AI tool is actually worth your time.
That's not a you problem. That's the industry doing a terrible job of explaining what any of this means for regular business owners.
If you've bought an AI tool that your team quietly stopped using, you're not alone. Most AI failures aren't about bad decisions. They're about buying solutions before identifying the specific problem they're supposed to solve.
Here's what this investment news actually signals: the smart money is moving toward AI that measures results, not just generates activity. Translation for your business — before you buy another tool, ask one question: "What will I measure differently in 30 days because of this?"
If the vendor can't answer that clearly, keep walking.
You don't need to overhaul anything. Start by picking one repetitive task your team does manually every week. Find an AI tool built specifically for that task. Run it for 30 days. Measure the time saved.
One win. One proof point. That's how confidence gets built.
What's the AI tool you bought that nobody on your team actually uses — and what was it supposed to solve?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
... AI-powered marketing cloud. With the backing of Moloco and other investors, AppsFlyer will accelerate innovation in AI-powered ad measurement ...