Freshworks CEO: why agile enterprises are winning the AI race — and what they did differently
PushButton AI Team ·
Freshworks CEO: why agile enterprises are winning the AI race — and what they did differently
You bought an AI tool. Nobody touched it. $200/month quietly bleeding out.
That's not a you problem. That's an industry problem.
New research from Freshworks puts a number on something you already f
You bought an AI tool. Nobody touched it. $200/month quietly bleeding out.
That's not a you problem. That's an industry problem.
New research from Freshworks puts a number on something you already felt: 25 cents of every AI dollar disappears before the tool even launches. Integration headaches. Messy data. Systems that don't talk to each other.
The companies winning with AI aren't spending more. They're starting smaller. They pick one workflow, one problem, one measurable outcome — and prove it works before touching anything else.
That's the whole game. Not a platform overhaul. Not a six-figure rollout. One quiet win that your team actually uses.
Here's the actionable part: before you evaluate any AI tool, write down the single most repetitive task your team complains about. One task. That's your starting point. Not a strategy. Not a roadmap. One task with a clear before-and-after you can measure in 30 days.
The complexity isn't inevitable. It's what happens when you skip that step.
What's the one task in your business that eats the most time and has the clearest output? Drop it below — curious what patterns come up across different industries.
Freshworks' upcoming Cost of Complexity research puts a finer point on why: one quarter of AI budgets get eaten by integration work, data cleanup, and ...
