From instinct to evidence: Solving marketing's growth paradox - Ad Age

You bought the AI tool. Nobody used it. $200/month quietly bleeding out. You're not alone — and you're not tech-stupid. The tool just didn't connect to an actual business problem you were trying to s

You bought the AI tool. Nobody used it. $200/month quietly bleeding out.

You're not alone — and you're not tech-stupid. The tool just didn't connect to an actual business problem you were trying to solve.

Here's what's shifting at the enterprise level that applies directly to you: the smartest marketing teams are moving from gut-feel decisions to predictive evidence. Not fancy dashboards. Not AI for AI's sake. Just better answers to the question: where should I spend the next dollar to grow?

That's a problem AI can actually solve for a mid-size business today. Without new hires. Without rebuilding anything.

The practical move: before you evaluate any AI tool, write down your single most expensive guessing game. Where are you making recurring decisions with incomplete information — pricing, ad spend, customer retention? That's your AI starting point. One problem, one tool, one measurable outcome.

That's how you get a real win inside 30 days. Not a pilot program. Not a transformation. A decision you used to guess at, that you now get right more often.

Which costs you more right now — the wrong AI tool, or the wrong business decision you keep making without better data?

#AIStrategy #BusinessGrowth #SmallBusiness #MarketingROI

Original Source

We empower brands to make effective marketing decisions based on predictive evidence. ... Adobe's CMO on agentic tools for marketers and responsible AI ...