technology
PushButton AI Team ·
Big Four executives aren't using AI to replace their teams or overhaul their systems. They're using it to get briefed faster and think sharper before important meetings. That's it. No six-figure im
Big Four executives aren't using AI to replace their teams or overhaul their systems.
They're using it to get briefed faster and think sharper before important meetings.
That's it.
No six-figure implementations. No ripping out existing workflows. Just AI handling the prep work so senior leaders can show up better informed.
If PwC and KPMG leaders are starting that small, you have permission to start that small too.
The AI hype machine wants you believing you need a complete transformation or you're already behind. That's how consultants justify big invoices and vendors justify enterprise contracts. It's not how real adoption actually works inside organizations.
Here's your one actionable takeaway this week:
Pick one recurring meeting you prep for manually — weekly report review, client briefing, competitive update. Use ChatGPT to summarize the source material instead. Set a 20-minute timer. Compare what you got versus what that prep usually costs you in time.
That's a real AI win. Small, measurable, zero risk to what's already working.
What's the one task that eats your prep time every week — and have you tried handing it to AI yet?
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Business Insider asked leaders at the Big Four firms PwC, EY, and KPMG how they're using AI in their day-to-day work.
