FTC AI-washing action underscores enforcement in business-to-business context | JD Supra

The AI tool salesperson wasn't lying to you on purpose. They just sold you something that was never what they claimed it was. The FTC just took action against a company selling an AI "Active Listenin

The AI tool salesperson wasn't lying to you on purpose. They just sold you something that was never what they claimed it was.

The FTC just took action against a company selling an AI "Active Listening" tool that couldn't actually do what was promised. This isn't a one-off. It's the norm right now.

Here's what that means for you as a buyer. The market is flooded with software slapping "AI-powered" on the label the same way food companies slapped "natural" on everything in 2010. It sounds impressive until you actually use it.

That tool your team bought and abandoned? Odds are good the AI capability was either exaggerated or never matched your actual workflow. That's not a you problem. That's a vendor honesty problem.

The one thing you can do today: before any AI purchase, ask the vendor for three specific examples of businesses your size using their tool with documented results. Not case studies they wrote. Real references you can call. If they stall, that's your answer.

The best AI investment right now is the five minutes it takes to ask the right questions before you buy.

Have you ever paid for an AI tool that didn't deliver what was promised on the sales call?

#AIStrategy #SmallBusiness #BusinessOwner #AITools

Original Source

... AI-powered “Active Listening” tool. ... No matter who is selling what to whom, companies marketing AI products are thus still encouraged to keep their ...