FTC AI-washing action underscores enforcement in business-to-business context | JD Supra

The AI tool you bought probably wasn't doing what the vendor promised. And now the FTC is proving it. The government just took action against companies making false claims about their AI tools — spec

The AI tool you bought probably wasn't doing what the vendor promised. And now the FTC is proving it.

The government just took action against companies making false claims about their AI tools — specifically targeting small business customers. Turns out "AI-powered" on a sales page doesn't always mean what you think it means.

You're not bad at technology. You were sold something that wasn't real.

This is exactly why so many business owners end up with $200/month subscriptions collecting dust. The hype outran the actual capability. And you had no way to know the difference — because nobody gave you a straight answer.

Here's the shift: before buying any AI tool, ask the vendor one question. "Can you show me a before-and-after example from a business exactly like mine?" If they can't answer that specifically, walk away. Real tools have real proof.

This isn't about learning more. It's about buying smarter with the information you already have.

The FTC cracking down is actually good news. It means the fog is starting to clear — and business owners who ask better questions right now will stop wasting money and start seeing real results.

What's the boldest AI claim a vendor ever made to you — and did it actually hold up?

#AIStrategy #SmallBusiness #BusinessOwner #AITools

Original Source

... small business customers through claims about its “Active Listening” tool. These companies allegedly told customers that this AI-powered tool ...