technology
PushButton AI Team ·
Everyone's talking about AI-driven marketing platforms like they're magic switches you flip on and revenue doubles overnight. They're not. And you probably already know that from experience. If you'
Everyone's talking about AI-driven marketing platforms like they're magic switches you flip on and revenue doubles overnight.
They're not. And you probably already know that from experience.
If you've paid for an AI tool that your team quietly stopped using by month two, you're not alone — and you're not stupid. The tools were oversold. The implementation support was nonexistent. That's on the vendors, not you.
Here's what the GameStop story actually reveals: the companies winning with AI didn't buy a platform and hope for the best. They identified one specific marketing problem first — a measurable gap — and then found a tool to close it. That's the sequence most consultants skip.
AI works when it solves a defined problem. It fails when it's deployed as a general solution to vague ambition.
The practical move right now: before looking at any new tool, write down one marketing task that costs you real time or money every single week. One. That single answer tells you exactly what category of AI solution to evaluate — and what ROI to measure against in 30 days.
No ripping systems apart. No coding. Just clarity first.
What's the AI tool you paid for that your team never actually adopted — and what do you think went wrong?
#AIStrategy #SmallBusiness #MarketingROI #BusinessGrowth
He also pointed to the development of an AI-driven marketing platform now being rolled out across the country. De Greve credited GM leadership ...
