Gap turns to AI to modernise marketing across brand portfolio - Yahoo Finance

Gap just spent millions connecting their customer data across Old Navy, Banana Republic, and Athleta using AI. You spent $200/month on a tool your team never opened. That gap (no pun intended) isn't

Gap just spent millions connecting their customer data across Old Navy, Banana Republic, and Athleta using AI.

You spent $200/month on a tool your team never opened.

That gap (no pun intended) isn't about budget. It's about starting in the right place.

Here's what Gap actually did that most AI coverage buries: they didn't buy a flashy tool first. They connected their existing customer data first. The AI came second. That's the sequence nobody talks about.

Most business owners get sold the tool before anyone asks what data they already have sitting in their systems. That's why adoption fails. Not because your team is resistant. Because the tool had nothing useful to work with.

You don't need a million-dollar stack to apply this thinking. Start by identifying one customer dataset you already own — purchase history, email responses, support tickets — and ask what decision that data should be driving. That single question will point you toward the right tool, not the other way around.

What's one piece of customer information you're already collecting but not really using to make decisions?

#AIStrategy #SmallBusiness #MarketingAI #BusinessGrowth

Original Source

Zeta Global has been engaged to build an AI-powered marketing stack centred on Athena by Zeta, an intelligence platform built to connect customer data ...