Get Ready For The GTM Singularity At Forrester's B2B Forum EMEA

Your buyers are already using AI to research, compare, and shortlist vendors before you even know they exist. That's the quiet shift Forrester is calling the GTM Singularity — and most business owner

Your buyers are already using AI to research, compare, and shortlist vendors before you even know they exist.

That's the quiet shift Forrester is calling the GTM Singularity — and most business owners are still debating which AI tool to buy while their customers have already moved on.

Sound familiar? You bought the tool. Nobody used it. $200/month gone, and now the word "AI" makes you want to close the tab.

Here's what the analysts are actually saying underneath the hype: the businesses winning right now aren't the ones with the fanciest AI stack. They're the ones who figured out ONE specific moment in their customer's buying journey and made that moment better.

That's your starting point. Not a full transformation. Not a six-figure platform. Just one moment — maybe it's how a prospect gets their first question answered, or how a follow-up lands after a sales call.

Map that single touchpoint first. Then find the simplest tool that improves it. That's a 30-day win with actual proof.

You don't need to rebuild anything. You need one small proof that AI works in your specific business.

What's the one part of your sales or customer process that consistently frustrates you or slows things down?

#AIStrategy #BusinessGrowth #B2BSales #SmallBusiness

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Account-Based Marketing (ABM) · Age of the Customer · AI Insights · B2B ... AI‑driven buyers rewrite the rules. Save 10% Before July 31. Blog. B2B ...