Go Ask Alice Why Tech Start-Ups Are Spending Big on Hype Videos - The New York Times

AI companies are spending tens of thousands on hype videos right now.

That tells you everything you need to know about where the AI industry's priorities actually are.

You've probably felt this already. You bought the tool, or hired the consultant, and got a polished pitch — then nothing. The tool sits unused. The consultant moved on. And you're left wondering if you were just not smart enough to make it work.

You were smart enough. The product just wasn't built for your reality.

Here's the uncomfortable truth: most AI companies are selling to investors and press right now, not to business owners like you. The flashy demos exist to raise the next round of funding — not to solve your Tuesday afternoon problem.

That's actually good news. It means your skepticism is earned, not a weakness.

The practical move? Stop evaluating AI tools based on their marketing videos. Instead, find one repetitive task your team does manually at least three times a week and ask: is there a simple AI tool that handles exactly this? Start there. One task. Thirty days. Measure it.

That single win will tell you more than any hype video ever could.

What's one task in your business you wish you could stop doing manually?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

San Francisco's young A.I. companies have shelled out tens of thousands of dollars for film crews and camera equipment to make highly produced hype ...