Google Cloud Introduces Cross-Engine Iceberg Support in BigQuery - InfoQ
PushButton AI Team ·
Google Cloud Introduces Cross-Engine Iceberg Support in BigQuery - InfoQ
You bought the AI tool. Nobody used it. $200/month gone.
That's not a you problem. That's an implementation problem — and the tech industry keeps making it worse.
Here's what most business owners m
You bought the AI tool. Nobody used it. $200/month gone.
That's not a you problem. That's an implementation problem — and the tech industry keeps making it worse.
Here's what most business owners miss: AI fails when data lives in silos. Your customer info is in one place, your sales data in another, your documents somewhere else entirely. No AI tool bridges that gap automatically — and vendors quietly skip over this part.
Google just made a move that actually matters for this. They're connecting structured business data with unstructured content — think spreadsheets talking to documents, reports, emails, all feeding one AI layer. The insight for you isn't the tech. It's the principle.
AI only works when your data is connected. One clean, unified source beats five expensive tools that can't talk to each other.
Before you buy anything new, spend 30 minutes answering this: Where does your most important business data actually live right now? List every place. That single exercise will show you exactly why your last AI tool failed — and what to fix before spending another dollar.
What's the one place your business data is most scattered right now — and has that ever stopped an AI tool from delivering what was promised?
... integration with unstructured data and AI workflows. BigQuery ObjectRefs are now generally available, allowing teams to combine structured Iceberg ...
