Google's $750M Partner Bet Resets the Agentic Channel Playbook - The Futurum Group

Google just committed $750M to get their AI tools sold through local business partners instead of directly to you. That should tell you something. Even the biggest tech companies know that AI withou

Google just committed $750M to get their AI tools sold through local business partners instead of directly to you.

That should tell you something.

Even the biggest tech companies know that AI without implementation support is just expensive shelf software. Sound familiar? That tool your team never opened. That $200/month still hitting your statement.

Here's what this shift actually means for you.

The "buy a tool and figure it out" era is ending — even at the enterprise level. What's replacing it is workflow-specific AI. Not AI in general. AI for a specific job, like handling customer inquiries or summarizing your weekly reports. That's the model SAP and others are moving toward, and it's the only one that actually sticks.

The big players are learning what you already know from experience: a tool without a clear problem to solve is just noise.

The practical move right now is simple. Before your next AI conversation, write down one task your team does manually at least three times a week. That's your starting point. Not a platform. Not a strategy overhaul. Just one repetitive task with a measurable output.

That's where real ROI shows up in 30 days or less.

What's the one task you'd automate first if you knew it would actually work?

#AIForBusiness #SmallBusiness #BusinessStrategy #AIImplementation

Original Source

... powered work intelligence product, while SAP is deploying multi-agent AI for marketing workflows. “This is not a product launch. It is a channel ...