Big consulting firms are merging to sell you more AI. That should tell you something.
When two strategy firms combine specifically to deepen their "AI-powered growth capabilities," they're not doing
Big consulting firms are merging to sell you more AI. That should tell you something.
When two strategy firms combine specifically to deepen their "AI-powered growth capabilities," they're not doing it for your benefit. They're doing it because mid-market business owners are spending — and most aren't getting results.
You already know this. Maybe you bought the tool. Paid the monthly fee. Watched your team ignore it completely. That's not a you problem. That's a implementation problem nobody warned you about.
Here's what these acquisitions quietly reveal: the firms winning with AI aren't selling you technology. They're solving one specific business problem first, then finding the tool that fits. Not the other way around.
The owners gaining real ground right now started with a single broken process — a repetitive task eating 5 hours a week — and tested one AI fix against it. Measurable. Low-cost. No team overhaul required.
Pick your most annoying repeatable task. That's your starting point. Not a platform. Not a strategy overhaul. One task, one test, 30 days.
What's the one thing your team does repeatedly that you've always thought "there has to be a better way"?
