Guerrilla Games co-founder Arjan Brussee announces plans to build European-based games engine
PushButton AI Team ·
Guerrilla Games co-founder Arjan Brussee announces plans to build European-based games engine
The smartest people in tech aren't bolting AI onto old systems.
They're rebuilding from the ground up with AI baked in from day one.
You bought that tool. Nobody uses it. $200 a month, gone. That's
The smartest people in tech aren't bolting AI onto old systems.
They're rebuilding from the ground up with AI baked in from day one.
You bought that tool. Nobody uses it. $200 a month, gone. That's not your failure — that's what happens when AI gets added on top of a process instead of built into it.
Here's what a games industry veteran just reminded me.
Arjan Brussee, co-founder of Guerrilla Games, is building an entirely new engine because he recognizes that AI changes how work gets done at a fundamental level — not as a feature you add, but as a principle you design around.
That's the insight most business owners miss. The tools failing you aren't failing because AI doesn't work. They're failing because they were designed to sit beside your process, not inside it.
You don't need to rebuild everything. Start smaller.
Pick one repetitive task your team does manually every week. Find one tool built specifically for that task. Measure time saved after 30 days. That's your first real win.
No ripping out systems. No coding. No six-month rollout.
What's the one task in your business that eats the most time and feels completely pointless to do by hand?
Brussee explained that the engine will incorporate new development principles and full AI integration. "The rise of AI means that we need to approach ...
