He built Smorgasburg. Now, he's using AI to organize the construction of his 'forever house.'
PushButton AI Team ·
He built Smorgasburg. Now, he's using AI to organize the construction of his 'forever house.'
The AI tool is sitting in your browser bookmarks. Unused. Paid for. A quiet reminder that you tried.
You're not alone in that. Most business owners I talk to have at least one "ghost subscription" —
The AI tool is sitting in your browser bookmarks. Unused. Paid for. A quiet reminder that you tried.
You're not alone in that. Most business owners I talk to have at least one "ghost subscription" — software that made a great demo and then just… sat there. That's not a failure of intelligence. It's a failure of implementation.
Here's what shifted my thinking. The founder of Smorgasburg — a massive food market empire — just used AI to manage the complexity of building his dream home. No coding background. No tech team. He described his approach as simply talking to AI like a capable assistant and letting it organize what was already in his head.
That's the unlock most people miss. AI isn't a system you install. It's a thinking partner you direct. The less you treat it like software and the more you treat it like a sharp colleague, the faster it delivers real results.
Start with one messy, time-consuming task you handle manually every week. Give AI that one job. Measure the time saved after 30 days. That's your first win — and your proof of concept — before you spend another dollar.
What's the task in your business that still runs entirely on your memory and gut? Drop it below.
Small Business · The Better Work Project · Personal Finance · Tech · Science · AI ... Butler is one of many new "vibe coders," or non-technical folks ...
